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Goyard is a legendary French luxury brand, celebrated for its exclusivity, timeless craftsmanship, and discreet elegance. Founded in 1853 in Paris, Goyard has built its reputation on creating exquisite trunks, luggage, and leather goods, each handcrafted using traditional techniques passed down through generations. Known for its signature hand-painted chevron pattern, the Goyardine canvas, the brand shuns mass marketing and online sales, choosing instead to cultivate allure through rarity and word of mouth. Owning a Goyard piece is seen as a mark of refined taste and understated sophistication.